Twitter Loyalty Twitter LoyaltyA social platform like Twitter is not a sales driver, but a much more subtle marketing tool. We should not harangue with sales messages when you are socializing in it, but it still has immense value even if it is not so easy to phone number list it. It's great for building brand loyalty, as long as we approach it in the right spirit. As an example, a study conducted last year by Chadwick Martin Bailey and iModerate found that 79% of consumers who follow a brand on Twitter are more likely to recommend it. Although it is difficult to put a price on this value, generating loyalty in this social network is fundamental and here are five tips for it: phone number list (Communicate) what is really worthwhile.
It is something basic but many times we overlook it. We don't often know what our followers want to read (what a brief analysis reveals), and many times we send brand messages relentlessly, looking more like a spammer than a real company. All the messages phone number list that we publish must provide value for our followers and in case we simply want to promote ourselves, it phone number list be for something really impressive like requesting donations for a good cause or that our followers can win great prizes. Value and relevance are the two most important words in this and that we must keep in mind when using this social network. Encourage our staff to use Twitter, taking into account phone number list policies. If we have a good customer service team, they can use their Twitter to represent the brand and calmly respond to all comments.
For users, seeing that there are people behind a phone number list is something very important, but we must always maintain some control and for this, we must have a very clear policy on how to act, and make them understand that they will be doing it in company representation. respond to complaints. If a client gets angry and we don't respond, the anger will be much greater and our reputation will drop to unsuspected levels. Many use this platform to send us their complaints and expect a quick response from us. This dissatisfied customer can quickly become our main defender. We must also recognize, and this is very important, that we will not be able to resolve all phone number list comments, because if someone tells us that an advertisement of ours is hated by that person, or simply begins to defame.